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A digital environment is currently a key component in how Americans understand local events and issues in news reports. Today, almost as many U.S. adults say they prefer to acquire their local news on the internet as prefer to do so from the tv.

Chart showing an overwhelming majority of Americans reach least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the tv set, the internet (most likely through social networking or websites/apps), print or radio – nearly the identical area of U.S. adults say they prefer an internet method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of american citizens reach least some local news digitally contributing to four-in-ten (41%) accomplish that often. This reduces about equal shares who are often local news specifically from social media marketing (25%) and online news websites or mobile apps (26%).

Even as TV stations can be a powerhouse source for local news, these are still accessed primarily with the analog format of tvs; this runs specifically true of radio news stations. Fully 76% of people who get news from local Tv producers and 81% of those who get news from the air primarily visit these providers from the traditional pathway.

But other news providers have a substantial area of their audience who access them online. The type of who get local news from daily newspapers, for instance, 43% primarily access them online while 54% get them mainly inside a print format. And up to 50 % of people who get local news from newsletters or listservs (49%) accomplish that primarily online.

Chart showing that few Americans are digital-only or analog-only with regards to local news.

At the same time, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix offline and online pathways, as an example, activating the tv screen set to observe their local news station but going on line to learn the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate that they can don’t use anything but digital pathways his or her primary access points. 3 x numerous U.S. adults (21%) mainly access all providers they get news from using an analog pathway – though this really is still and a clear minority.

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