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A digital environment has become an extremely important component in how Americans find out about local events and issues in news bulletins. Today, almost as many U.S. adults say they like to obtain their local news on the web as prefer to do so over the tv.

Chart showing that the overwhelming most of Americans reach least some local news online.

Specifically, when asked which pathways they like to use for local news – the telly set, the web (most likely through social media or websites/apps), print or radio – nearly the same part of U.S. adults say they like a web-based method (37% total, including 23% who favor news websites or apps and 15% who name social media marketing) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and online pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens reach least some local news digitally resulting in four-in-ten (41%) accomplish that often. This in time breaks down about equal shares who are often local news specifically from social websites (25%) and online news websites or mobile phone applications (26%).

Even while TV stations can be a powerhouse source for local news, these are still accessed primarily from the analog format of televisions; this is especially true of radio news stations. Fully 76% of people who get news from local TV stations and 81% of those who get news from the air primarily check out these providers through the traditional pathway.

But other news providers have a very substantial portion of their audience who access them online. Those types of who get local news from daily newspapers, for example, 43% primarily access them online while 54% have them mainly in a print format. And nearly half of those that get local news from newsletters or listservs (49%) accomplish that primarily online.

Chart showing that few Americans are digital-only or analog-only in relation to local news.

As well, few Americans are fully analog or fully digital in how they get local news. Instead, most (68%) mix online and offline pathways, as an example, activating it set to watch their local news station but browsing on the internet to read the daily newspaper and neighborhood listserv.

Just 7% of usa citizens indicate they exclusively use digital pathways as his or her primary access points. 3 times as numerous U.S. adults (21%) mainly access all providers they get news from through an analog pathway – though this really is still additionally a clear minority.

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