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The digital environment is now an essential component in how Americans find out about events in your area and issues in news reports. Today, as many U.S. adults say they like to obtain their local news online as approach so through the telly.

Chart showing an overwhelming most Americans get at least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the tv screen set, the internet (most likely through social networking or websites/apps), print or radio – nearly the identical percentage of U.S. adults say they prefer an online method (37% total, including 23% who favor news websites or apps and 15% who name social media marketing) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV an internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of Americans reach least some local news digitally and about four-in-ten (41%) do so often. This reduces about equal shares who frequently get local news specifically from social media marketing (25%) and internet-based news websites or mobile apps (26%).

Even while TV stations really are a powerhouse source for local news, they’re still accessed primarily with the analog format of television sets; this is especially true of radio news stations. Fully 76% of people who get news from local Tv producers and 81% of those who get news from stereo primarily go to these providers over the traditional pathway.

But other news providers possess a substantial percentage of their audience who access them online. The type of who get local news from daily newspapers, for example, 43% primarily access them online while 54% get them mainly within a print format. And nearly half of those people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

At the same time, few Americans are fully analog or fully digital in how they get local news. Instead, most (68%) mix offline and online pathways, by way of example, activating the tv screen set to view their local news station but going on the internet you just read the daily newspaper and neighborhood listserv.

Just 7% of usa citizens indicate which they only use digital pathways as his or her primary access points. Three times numerous U.S. adults (21%) mainly access all providers they get news from via an analog pathway – though this really is still and a clear minority.

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